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Giannini personally rescued his bank's deposits after the quake and fire, carting the cash to safety hidden under produce in fruit crates, so that there were sufficient funds to rebuild The City. Unlike the other banks, Giannini started to loan money immediately on a board across two barrels, lending money in good faith, without credit histories to countless victims anxious to rebuild and forget. North Beach, where most of his customers lived, was the first neighborhood to revuild after the disaster. Bank of Italy later went on to become Bank of America.
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